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Johannes Klasson, spokesman for SlotCatalog, said: “Our vision as technologists is to become the de facto App Annie of the ❤️ digital casino market,” referencing the renowned app market data specialist.
“Our business model provides a central public repository of data points ❤️ that simplifies formerly unstructured data in the igaming ecosystem of slots, game studios and online casinos for our customers, who ❤️ are slot players, operators and developers, into structured data that can allow businesses to make more informed decisions in product ❤️ development and business road-maps on a geographical or market-based basis.
“We are therefore delighted to roll-out the latest version of our ❤️ SlotRank tool,” continued Klasson. “SlotRank is our ranking algorithm that enables all our customers to ascertain how a particular slot ❤️ game is performing in real-time.
“Data is collected by analysing online casinos lobbies and map various data points of all free ❤️ publicly available slot games. We apply the SlotRank metric to each game based on its average lobby position data together ❤️ with a casino weight parameter based on market location. The more popular the casino, the more weight to the games ❤️ that are displayed in good positions. SlotRank is calculated for each geographical region that we cover, which is 23 different ❤️ regions as of this date.”
Klasson stressed that data is “fundamental” to any decision making in the digital casino space, “both ❤️ at the operator, affiliate and developer level.”